Google Ads account audit
Running ads, but not happy with the results? I'll check your account against 53 points and explain exactly what's wrong. View-only access is all I need.
Initial audit is free. Extended audit by agreement.
Discuss your project
In short
A Google Ads audit is a review of an existing ad account: where the budget goes, what is set up incorrectly and what to fix first. The checks are run by a script and read by a person, and it usually takes two days.
What I check
- Campaign structure: campaign types, ad groups, budget allocation
- Keywords: match types, alignment with real search terms
- Ads: headlines, descriptions, assets, relevance to search terms
- Negative keywords: irrelevant search terms, cross-negatives
- Locations: target regions and location targeting type
- Settings: networks, languages, bid strategies, conversion actions
Initial or extended
- Initial, free. An account review across the main areas. You get a list of findings with an explanation of what each one means.
- Extended, by agreement. A full audit, analysis of competitors in your niche and a review of whether the website is ready for paid traffic. A document with a prioritised action plan.
What a finding looks like
Each finding is explained so that a business owner can understand it, not only a specialist.
| What was found | Why it matters |
|---|---|
| Broad match with no negative keywords | Part of the budget goes to irrelevant searches |
| Two actions count the same lead | The strategy learns from doubled data |
| Location setting "Presence or interest" | Clicks from outside the service area |
Who does this
The service is delivered by Tymofii Sepityi, an independent Google Ads specialist in Kyiv. You work directly with me, with no account managers and no handing your account to a team. I use my own tool built on the Google Ads API (Sepityi Ads Toolkit): daily statistics collection, search term review, a 53-point audit and forecasts with Keyword Planner.
FAQ
What access do you need for an audit?
View-only. I won't edit the account and don't need access for that.
How long does an audit take?
Usually two days.
What happens after the audit?
You can fix the findings yourself from the list or hand it over to me. It's your decision.
What if I don't have ads yet?
Then there's nothing to audit, and I'll prepare a free budget forecast instead.