Analytics and conversion setup
I set up tracking so that you can see how many leads your ads brought in and Google learns from real enquiries.
Price by agreement.
Discuss your project
In short
Analytics and conversions means setting up Google Analytics 4 and Google Tag Manager so that every lead and call is counted in your advertising. Without this, automated bid strategies work blindly.
What's included
- Google Tag Manager container
- Google Analytics 4 property
- Google Ads conversions through Tag Manager
- Form and call tracking
- Separate actions for Telegram, Viber and Instagram
- Google Merchant Center for product businesses
How it's done
- Audit of the current state. I check what's already on the website and whether leads are being counted twice.
- Setup. I create tags and triggers. If the website needs changes, I prepare a brief for the developer.
- Testing. I test every action so that one lead is counted once.
Who does this
The service is delivered by Tymofii Sepityi, an independent Google Ads specialist in Kyiv. You work directly with me, with no account managers and no handing your account to a team. I use my own tool built on the Google Ads API (Sepityi Ads Toolkit): daily statistics collection, search term review, a 53-point audit and forecasts with Keyword Planner.
FAQ
Why separate conversions for each messenger?
To see which channel really brings enquiries, instead of one general "click".
Do you need access to the website?
The Tag Manager container has to be installed once. Your developer can do this following my brief.
Why do ads work worse without conversions?
Google's automated strategies learn from lead data. Without it, the system doesn't know which clicks were useful.