What changed after a month of work. Figures from monthly Google Ads and Google Analytics 4 reports. I don't disclose company names or budgets under the terms of cooperation.
Leads grew by 70% on the same budget. I rebuilt the campaigns around seasonality, removed irrelevant traffic and moved the campaigns to a target cost per conversion.
Managed personally while working at an agency
2.5 times more clicks with a budget only 15% higher. I rebuilt the keywords, expanded the negative keywords, improved the ads and moved budget to what brings results.
Managed personally while working at an agency
Every hryvnia of ad spend returned UAH 2.27 in revenue. I stopped campaigns with no sales, moved the budget to the ones that worked and refreshed the Performance Max assets.
Managed personally while working at an agency
I rewrote the ads for specific categories, cleaned up search terms and rebuilt Performance Max around product groups.
Managed personally while working at an agency
A lead became almost half as expensive, and more enquiries came from people who really need the service.
Owner of a construction companyClients started coming for full roof installations, not only small repairs.
Owner of a roofing companyIn this niche it's easy to waste money on random clicks. After the rebuild, the ads started producing sales.
Owner of an online storeSummarised in my own words from client recommendation letters.